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2018-08-14

跨界营销策划案例:六神鸡尾酒 、周黑鸭口红、卫龙粽子

现在跨界营销已经不是什么新鲜事了,但有一些品牌却独辟蹊径,完跨界营销策划开发出了新品,只是个新品有点……不敢想象。

 

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六神X RIO

?#26377;?#25343;来驱蚊止痒的六神花露水,你敢喝吗?哦不,六神味道的RIO鸡尾酒,你敢喝吗?

 

2.jpg

周黑鸭味道的唇膏,emmmme……男朋友更想吃自己了~

 

3.jpg

泸州老窖牌的香味,颜色还挺好看的,收藏了。

 

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辣条味道的粽子,80、90后童年的味道。

 

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阿芙精油×福临门 卸妆油

我拿食用油抹脸上,被我妈用奇怪的眼神看了半天。

 

6.jpg

香飘飘色系的指?#23376;停?#36825;样的指?#23376;?#35831;给我来一打!

 

看了以上这些跨界营销策划合作,是不是感觉自己的脑洞有点不够用了呢?果然只有想不到,没有做不到。据说5000瓶六神和RIO的合作限量款上线17秒就被秒光了,连空瓶都被炒作到了300元,这波跨界操作可以说是赢了。

总的来说,跨界合作最重要的是脑洞要够大,颠覆要够大,这样才能引发吃瓜群众围观,达到传播的作用。毕竟,六神味的鸡尾酒有谁爱喝呢?大家不都是买来发朋友圈么!

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