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以战略为导向的品牌全案策划

升级型企业——

品牌全面升级系统



服务期: 12个月以上(可根据客户企业现状和具体需要调整服务期)

龙狮与客户签订全年品牌策划服务合同;为客户提供年度品牌全案服务; 全面促进客户品牌经营水平,特别是企业品牌自我驱动力的系统营造。

 

适合企业类型和需要解决的课题:

1、需要全面提升品牌经营水平;

2、已经属于行业佼佼者,或追求更进一步的行业地位。

3、企业发展遇到(品牌)瓶颈

4、新创立企业需要全程协助的客户; 


服务特色:

A、整体性与系统性:服务内容和项目覆盖企业品牌建设全系统

B、?#23548;?#24615;与创新性:以市场为导向的品牌创新体系;以品牌价值升华为核心驱动力;

C、可?#20013;?#24615;:帮助企业实现品牌全面生长系统的自我成长,可?#20013;?#21457;展。 




品牌年度全案服务项目



龙狮品牌全案服务
通过差异化战略定位与构建
帮助成长型企业真正实现品牌化发展
品牌战略

解决品牌战略方向问题

  • 企业诊断
  • 市场洞察
  • 商?#30340;?#24335;
  • 品牌战略
  • 定位战略
  • ......
品牌定位

解决品差异化定位问题

  • 品牌定位
  • 市场定位
  • 人群定位
  • 形象定位
  • 产品定位
  • ......
品牌构建

解决品传播体系问题

  • 品牌命名
  • 品牌文化
  • 品牌?#36866;?/li>
  • 品牌核心形象
  • 广告语创作
  • ......
品牌设计

解决品牌形象塑造问题

  • 标志设计
  • VI系统设计
  • 产品包装设计
  • SI终端门店设计
  • 品牌宣传物料设计
  • ......
品牌战略

解决品牌销售&?#23548;?#38382;题

  • 整合营销策略
  • 传播推广方案
  • 媒体投放计划
  • 新媒体营销
  • 影视片制作
  • ......
北京赛车横版走势
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