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以战略为导向的品牌全案策划

关于龙狮-核心团队


杨奇

龙狮创始人      总裁      首席顾问       文创中心执行主任


1990年代初至今20多年市场营销和品牌管理经验。拥有中国多家大型企业丰富的营销管理和实战经验。历任营销总监、市场总监、营销副总、副总裁、总裁等职。现任龙狮智业集团总裁。熟悉多行业的品牌与营销模式,实战经验跨越生产、渠道及连锁零售商、物流和广告传播等产业链全程。


中国CIS的最早推广者之一;早年曾经在北京倡导推广CIS(企业形象识别系统),主持过多家大型企业的品牌和CIS项目;曾参与中央电视台财经类节目和互联网门户财经节目。


曾经提炼出“双向渠道模式”、“4P的平方理论”和“城市主义理论”等构成的立体营销理论;主张立体营销,立体实施。倡导营销顾问公司与客户之间的深度合作模式——乙方代表出任甲方品牌营销“操盘手”角色,组织专业化执行团队进驻企业,以企业“品牌管家/营销教练”的身价和服务模式,提供品牌/营销综合解决方案,乃至参与客户的直接经营活动。


2006年创立龙狮智业与龙狮智库品牌,致力于中国企业品牌营销智库的经营。近年致力于产品实体店与网店的“双电模式”的立体开发和经营;创立“品牌营销策划公司+互联网公司”的创新组合服务模式!



关于龙狮-核心团队



研究员

洪金桥:北京“一号地国际艺术区”投资顾问有限公司董事长

吴志刚:中国嘉亿隆家居博览中心销售总监

张红:公共管理学院教授,北京大学法学硕士,研究方向海关法律与政策,中外文化政策与法规

吴承忠:公共管理学院教授,北京大学博士,研究方向旅游规划、休闲经济

贾佳:公共管理学院副教授,北京师范大学博士,研究方向文化产业理论与政策

王长松:公共管理学院副教授,北京大学博士,研究方向旅游地理、文化地理

王文杰:公共管理学院副教授,中国传媒大学博士,研究方向传播与传媒

邹伟康:公共管理学院讲师,英国诺森比亚大学博士,研究方向文化项目策划

冯仕亮:公共管理学院讲师,北京大学博士,研究方向文化经济学

北京赛车横版走势
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