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2019-03-08

铝型材行业巨头广亚集团携手龙狮智业,打造新家居门窗品牌

  广亚铝业有限公司

  广亚铝业有限公?#23621;?#26377;固定资产30亿元,员工5000余人,是年产能达70万吨的世界知名大型现代化铝型材制造企业。并获得中国名牌产品、广东省高新技术企业、中国建筑铝型材企业五强、中国房地产500强企业首选供应商、广州省出口名牌企业等一系列荣誉称号。


广亚铝材营销策划

  签约龙狮

  2019年2月,建材龙头企业广亚铝业有限公司签约华南品牌策划公司龙狮智业,此次强强联?#29616;?#22312;为广亚铝业打造一个全新的家居门窗定制品牌。广亚门窗品牌如何后发制人、后来者居上?是本次项目我们要解决的问题。

 

  门窗行业概况

  我国拥有全世界最大的门窗市场及门窗产能。门窗行业规模以上企业有3764家,占全国门窗企业比重不到20%,可以说我国门窗企业只要以?#34892;?#22411;企业为主,市场集中度低。

  目前我国门窗行业销售收入主要分布在华东地区和华南地区。其中华东地区市场规模占比高达37%;华南地区和东北地区占比分别在20%和16%。

  近年来一大批国外先进的大型门窗企业开始进入中国市场,并收购了中国?#24067;?00余家门窗企业来布局中国市场。所以?#22411;?#36164;在门窗市场的争夺将会越发激烈。

 

门窗品牌策划方案

门窗行业发展方向


  研发和库存是重点?#24230;?#26041;向。要不断适应市场,产品风格就要满足消费者的需求喜好,制定产品标准是取得行业龙头地位关键。

  个性化定制是在产品标准化的前提下实现的,只能在标准化的前提下才能实现定制尺寸?#22836;?#38548;。

  在门窗品牌如林的竞争格局下,如何着力于品牌建设,打造自属品牌特色,提高品牌知名度是企业发展的重中之重。接下来,龙狮将为广亚旗下门窗品牌提供以战略为导向的品牌营销整体解决方案,敬请期待。

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