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2018-07-04

龙狮签约粤海旗下广南集团,助力供港生鲜进军内地市场

粤海控股集团

  广东粤海控股集团有限公司,为省属国有独资的投资控股公司,总资产逾1,000亿港元,员工总数12,000余人,是目前广东省在境外规模最大的综合性企业集团。


粤海控股集团

图:粤海控股集团·粤海大厦

广南集团

  广南(集团)有限公司,于1994年在香港联合交易所?#40092;校?#26159;原外经贸部和广东省人民政府授权经营广东省供港活畜及活禽的唯一代理商。于2007年7月21日,商务部赋予本集团内地(包括广东省以外)供港活猪的代理权。旗下广南行公司目前已成为香港生鲜食品的龙头企业,几十年来一直为香港人民输送健康营养的食品。

签约龙狮

  2018年3月,粤海旗下广南(集团)有限公司签约龙狮智业,为旗下广南行公司提供品牌营销全案策划服务。一方面,为了巩固香港业务,提升企业品牌形象;另一方面,将考?#21069;?#20379;港猪肉打入内地市场,让更多市场吃上供港放心肉。


龙狮一行参观香港生猪拍卖现场

图:龙狮一行参观香港生猪拍卖现场

走访香港市场,深入调研香港猪肉现状与趋势

  在与广南行完成签约之后,龙狮团队应邀来到香港广南行总部,进行实地考察。龙狮团队参观了广南行香港生猪拍卖现场,了解整个生猪供港流程与细节。在这里,广南行给生猪提供舒?#30465;?#24178;净的环境,工厂环境管理?#32454;瘢?#24037;作人员均穿着防护服,起到隔离细菌的作用。

  对于香港市民来说,广南行的名字是熟悉亲切的,他们每天吃的猪肉等生鲜食品均来自广南行,几十年的发展与沉淀,广南行与香港市民建立了深厚的信任感。


广南行香港猪肉销售网点

图:广南行香港猪肉销售网点


龙狮团队考察香港街市

图:龙狮团队考察香港街市

  但是对内地市民来说,广南行却是陌生的。如何提高广南行在内地的知名度,让广南行与内地消费者也建立起信任感,这将是龙狮重点考虑的课题。

猪肉大战拉开序幕,互联网大佬纷纷当起猪倌

 

猪肉大战拉开序幕

  根据《2017年国民经济和社会发展统计公报》数据显示,我国的猪肉消费市场规模将达1.3万亿。

  2006年,肉类制品龙头企业双汇被高盛?#23637;海?#22806;资企业开始涌入猪肉行业。2009年,网易创建了黑猪品牌“网易味央?#20445;?#24635;裁丁磊在浙江当起了猪倌。2018年,网传马云也将加入养猪大潮。民生问题得到了越来越多的企业?#19994;?#37325;视,农产品也逐渐走向了品牌化。


香港市民正在购买广南行猪肉

图?#21512;?#28207;市民正在购买广南行猪肉

供港企业回归内地,食品安全有保障

  食品安全一直是国内消费者担心的一个大问题,在消费升级的浪潮下,国民对猪肉的需求也在不断升?#19969;?#20174;?#21592;?#21040;吃好再到吃健康,可以窥见未来放心猪肉才是广大消费者的终极追求。

  广南行多年的供港背景,有着?#32454;?#30340;管控食品安全机制,具备为内地消费者提供安全食品的资本。此次与龙狮智业集团的合作,是广南行开拓内地市场的重要一?#20581;?/p>

  广南行希望,在不远的将来内地居民?#37096;?#20197;随时吃到和香港一样放心的猪肉。

  龙狮智业在品牌战略定位?#32422;?#39135;品行业品牌策划拥有丰富的经验,曾经服务过周大福、美的、茅台等多家世界500强企业。接下来,龙狮将会为广南行提供系统的品牌营销全案策划服务,香港猪肉品牌如何提升?供港猪肉如何打入内地市场?敬请期待!

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